Advertising Community for Responsible Communication
Wow, definitely an inspiring site with creative 'responsible advertising' from around the globe: ACT Responsible. ACT - Advertising Community Together is a non-profit initiative, that shows how advertising professionals from all continents can use their core talent - creativity - to play a significant role in addressing today’s crucial world issues.
ACT promotes this work to a worldwide public through a showcase accessible to all on its website, a worldwide touring exhibition shown at public and professional events, conferences and debates within the communication industry:
- Online Gallery: A beautiful online gallery with 580 ads for non-profit campaigns all over the world. I've been trying to pick a few outstanding, but really couldn't decide which one...
- Exhibitions: ACT organizes each year a worldwide tour of the collections. Exhibitions have already been shown in Paris, Cannes (see e.g. Marketingfacts), London, Brussels, Barcelona, Warsaw, New York, Seattle, Santiago de Chile, Milan, Seoul and Beijing.
- Conferences: Launched in 2003 during Paris’ advertising week, the conferences foster discussion about ethics and values through debates between all parties concerned and the general public.
- Media: partnerships increase awareness and drive changes in professional and public behavior.
On the website you also submit your own work or contribute to ACT otherwise, e.g. by becoming a sponsor or joining the community.
The ACT initiative was launched after 9/11 by AdForum’s employees, using the global reach of the website to gather the talent of the global advertising community. (via)
This campaign is very touchy.
Posted by: lalbumnpo | July 18, 2007 at 06:12 PM
Yeah, it's in inspiring initiative isn't it?
By the way, I really like your site! I added it to the non-profit links.
Posted by: Ellen | July 18, 2007 at 06:52 PM