The TAP project: 0$ costs, 1.7M days of water

In December of 1992, the United Nations General Assembly declared March 22nd of each year World Day for Water. The lack of clean drinking water is one of the most urgent health crises facing the planet today. Every day, 6.000 children die of thirst or water-related diseases.
The Tap Project, a new UNICEF initiative, started this year in New York City. A new brand was created, out of something that is everywhere, but nobody owns: Tap water. Every year on March 22 restaurants invite their customers to pay $1 for the tap water they normally get for free. The funds collected help UNICEF save lives by providing safe drinking water to children around the world. The project will expand to other U.S. cities next year, to 100 cities worldwide in 2009.
In New York, the TAP project was an unbelievable success. Top celebrities (such as Sarah Jessica Parker) and politicians became ambassadors, American authors wrote essays, every major restaurant in New York signed up. Resulting in a salesforce of thousands of waitors.

The results:
Estimated Media Reach: 80 million people (Nielsen)
Web pages: 1,140,000+ (Google)
Estimated earnings from the TAP project: $5.5 million (UNICEF)
Days of water provided to children: 1,700,000 and counting (UNICEF)
Costs to UNICEF: $0

(via AdsoftheWorld)

Comments

[Jos]

Indrukwekkende cijfers, zeg! En goed stuk!

[Ellen]

thanks! indeed impressive figures.. Really a beautiful example this one!!

[felix ntube]

good idea,simplistic and realistic,keep up!about me? http://helpafricafriends.blogspot.com

[Ellen]

Hi Felix, thanks for your comment an d visiting my blog!
I like your blog! Will keeping following it (only for the English part that is ;-))
Grazie mille, Ellen

[Busby SEO Challenge]

cool ..
keep it up your blog..
Busby SEO Challenge

[kabonfootprint]

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it is a nice post
kabonfootprint